William Harley and Davidson brothers founded the company in 1903. In the following years, Harley Davidson made bikes that many people adopted as their dominant symbol. It developed a fierce image of violet machismo, but was known for comfort.
Below is a collection of 34 wonderful vintage ads of Harley-Davidson during the 1970s.
The Harley-Davidson Out-Performers for 1970Meet Baja 100 The Desert-Rat, 19707 mph the pegs, of flat out at 70, 1970Sportster makes the dust the others eat, 1970Baja wins in wild country, 1971Super Glide FX call it the night train, 1971Sprint SS gets it all together, 1971Leggero Mini cycle… maxi fun, 1971New Sprint SX350. Light the fire and hang on!, 1971Sportster. Pull the trigger!, 1971Electra Glide. On the road it stands alone, 1971Rapido. The starchy torquer, 1971Sprint SS350 another outperformer from Harley-Davidson, 1972Baja 100. Another outperformer from Harley-Davidson, 1972Sportster 1000. Another outperformer from Harley-Davidson, 1972Sprint SX350. Another outperformer from Harley-Davidson, 1972Rapido. Another outperformer from Harley-Davidson, 1972Leggero. Another outperformer from Harley-Davidson, 1972Super Glide. Another outperformer from Harley-Davidson, 1972Shortster… the mini-cycle that’s mighty like a motorcycle, 1972Harley-Davidson X90. The Great American Freedom Machine, 1972Harley-Davidson Z90. The Great American Freedom Machine, 1973Harley-Davidson SX-350. The Great American Freedom Machine, 1973Harley-Davidson TX-125. The Great American Freedom Machine, 1973All new Harley-Davidson SX-175, 1973Harley-Davidson XLCH-1000, 1973Harley-Davidson SS-350, 1973Harley-Davidson FX-1200, 1973Harley-Davidson FX-1200, 1974Harley-Davidson suggests: give your family the finest gift of all, 1974Harley-Davidson SR-100, 1974Satisfying millions of motorcyclists is easy, 1975Dual in the sun, 1975Until you’ve been on a Harley-Davidson you haven’t been on a motorcycle, 1979
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