People in the Soviet Union loved beer, almost as much as vodka. They would drink it in the morning, while fishing, at the banya, and after a hard day’s work. It was always beer o’clock.
Before the revolution, the Russian Empire produced different varieties of beers brewed according to Western standards: Venskoe (Viennese), Munchenskoe (Munich), Pilsener, Bavarskoe (Bavarian), Kulmbakskoe (Kulmbach), Bogemskoe (Bohemian) and others. After 1917, the “bourgeois” names were replaced by Soviet titles. For example, Venskoe became Zhigulevskoe (Zhiguli), Pilsener – Russkoe, and Munchenskoe – Ukrainskoe.
These vintage Russian beer advertisements come from 1880-1915:
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