Photographer Flips Gender Roles in “Mad Men” Era Ads, And Some Men Will Not Like the Result

Eli Rezkallah, a photographer and video editor from Beirut, Lebanon, recently created a photo series called In a Parallel Universe. The series takes sexist vintage ads from the mid-20th century and switches the gender roles.

Rezkallah says it all started with a conversation between his relatives.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties,’” Rezkallah wrote on his site. “Although I know that not all men like my uncles think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”