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Maxell cassette tape in 1980 created the all-time iconic music image that will last far into the future, the “Blown Away Guy.”
In the 1980s, Maxell became an icon of pop culture when it produced advertisements popularly known as “Blown Away Guy” for its line of audio cassettes. The campaign began as a two-page advertising spread in Rolling Stone magazine in 1980. The photo shows a man sitting low in a (Le Corbusier Grand Confort LC2) high armed chair in front of, and facing, a JBL L100 speaker. His hair and necktie, along with the lampshade to the man’s right and the martini glass on the low table to the man’s left, are being blown back by the tremendous sound from speakers in front of him — supposedly due to the audio accuracy of Maxell’s product. The man is shown desperately clinging to the armrests but defiantly looking ahead at the source of the music through sunglasses, though calmly catching his drink before it slides off the end table.
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