34 Fantastic Harley-Davidson Ads From The 1970s

Harley-Davidson, Inc., H-D, or Harley, is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. Along with Indian, it was one of two major American motorcycle manufacturers to survive the Great Depression. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world’s largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.

Harley-Davidson is noted for a style of customization that gave rise to the chopper motorcycle style. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2015) platforms.

Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Milwaukee, Wisconsin; Kansas City, Missouri (closed May 2019); Manaus, Brazil; and Bawal, India. Construction of a new plant in Thailand began in late 2018. The company markets its products worldwide, and also licenses and markets merchandise under the Harley-Davidson brand, among them apparel, home décor and ornaments, accessories, toys, scale models of its motorcycles, and video games based on its motorcycle line and the community. (Wikipedia)

Below is a collection of 34 wonderful vintage ads of Harley-Davidson during the 1970s.

The Harley-Davidson Out-Performers for 1970
Meet Baja 100 The Desert-Rat, 1970
7 mph the pegs, of flat out at 70, 1970
Sportster makes the dust the others eat, 1970
Baja wins in wild country, 1971
Super Glide FX call it the night train, 1971
Sprint SS gets it all together, 1971
Leggero Mini cycle… maxi fun, 1971
New Sprint SX350. Light the fire and hang on!, 1971
Sportster. Pull the trigger!, 1971
Electra Glide. On the road it stands alone, 1971
Rapido. The starchy torquer, 1971
Sprint SS350 another outperformer from Harley-Davidson, 1972
Baja 100. Another outperformer from Harley-Davidson, 1972
Sportster 1000. Another outperformer from Harley-Davidson, 1972
Sprint SX350. Another outperformer from Harley-Davidson, 1972
Rapido. Another outperformer from Harley-Davidson, 1972
Leggero. Another outperformer from Harley-Davidson, 1972
Super Glide. Another outperformer from Harley-Davidson, 1972
Shortster… the mini-cycle that’s mighty like a motorcycle, 1972
Harley-Davidson X90. The Great American Freedom Machine, 1972
Harley-Davidson Z90. The Great American Freedom Machine, 1973
Harley-Davidson SX-350. The Great American Freedom Machine, 1973
Harley-Davidson TX-125. The Great American Freedom Machine, 1973
All new Harley-Davidson SX-175, 1973
Harley-Davidson XLCH-1000, 1973
Harley-Davidson SS-350, 1973
Harley-Davidson FX-1200, 1973
Harley-Davidson FX-1200, 1974
Harley-Davidson suggests: give your family the finest gift of all, 1974
Harley-Davidson SR-100, 1974
Satisfying millions of motorcyclists is easy, 1975
Dual in the sun, 1975
Until you’ve been on a Harley-Davidson you haven’t been on a motorcycle, 1979

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