Vintage Photos of Ford Coca-Cola Delivery Trucks From Between the 1920s and 1950s

In an early-1920s speech, a Coca-Cola bottler declared, “Coca-Cola was as instrumental in building up the soft drink industry as Henry Ford was in building up the automotive industry.”

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The drink has inspired imitators and created a whole classification of soft drink: colas.

The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high-fructose corn syrup in North America). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors.

The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee. Coca-Cola was called Coca-Cola Classic from July 1985 to 2009, to distinguish it from “New Coke”. Based on Interbrand’s “best global brand” study of 2020, Coca-Cola was the world’s sixth most valuable brand. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. (Wikipedia)

Below are some of interesting vintage photographs of Ford Coca-Cola delivery trucks from between 1920s and 1950s.

Coca-Cola delivery truck in the early-1920s
This Model T Ford and body cost Coca-Cola $570 in 1921. The first Ford truck with a special body to hold 24 cases (and eight more on top, when required).
Coca-Cola Ford Model AA panel delivery truck in El Paso, Texas, 1931.
Ford Model AA truck operated by the Birmingham, Alabama bottler, Crawford Johnson & Co., Inc., 1931.
Ford Model AA 1-1/2-ton panel truck in downtown Denver, Colorado. This truck was operated by the Denver Coca-Cola Bottling Company.
1935 Ford delivery truck delivers Coca-Cola during a flood in Richmond, Virginia.
Ford Coca-Cola delivery truck in 1941.
1953 Ford cab-over-engine Model P500 Coca-Cola delivery truck.
1954 Ford F500 Coca-Cola delivery truck used in Ohio. This truck was marketed to Coca-Cola bottlers with the feature: “With all the doors up, forklift trucks can load or unload pallets at top speed.”

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