13 of the Most Bizarre and Breathtaking Television Set Designs That Ever Existed

A television set or television receiver, more commonly called the television, TV, TV set, tube,[1] telly, or tele, is a device that combines a tuner, display, and loudspeakers, for the purpose of viewing and hearing television broadcasts, or using it as a computer monitor. Introduced in the late 1920s in mechanical form, television sets became a popular consumer product after World War II in electronic form, using cathode ray tube (CRT) technology. The addition of color to broadcast television after 1953 further increased the popularity of television sets in the 1960s, and an outdoor antenna became a common feature of suburban homes. The ubiquitous television set became the display device for the first recorded media in the 1970s, such as Betamax, VHS and later DVD. It has been used as a display device since the first generation of home computers (e.g. Timex Sinclair 1000) and dedicated video game consoles (e.g. Atari) in the 1980s. By the early 2010s, flat-panel television incorporating liquid-crystal display (LCD) technology, especially LED-backlit LCD technology, largely replaced CRT and other display technologies.[2][3][4][5][6] Modern flat panel TVs are typically capable of high-definition display (720p, 1080i, 1080p, 4K, 8K) and can also play content from a USB device. By the late 2010s and early 2020s, most flat panel TVs began to offer 4K and 8K resolutions. (Wikipedia)

When televisions were still a luxury, high-tech item, designers wanted to make them look as crazily futuristic and beautiful as possible. Here are 13 of the most bizarre and breathtaking historical TV set designs that ever existed, dating from 1928 through 1991.

Massive Luxury Kuba Komet, 1957-1962

How cool is this midcentury modern TV console? Shaped like a sailboat, it features an upper section that rotates like a sail on a mast so you can tilt the 23-inch screen in the desired direction. The lower cabinet holds additional multi-media features with a pull-out, 4-speed phonograph, a TV tuner and a multi-band radio receiver.

First Publicly Available Russian TV, 1932

The first television set that was available to the public in Russia looks exactly like you would expect – basically, as if it were a piece of military equipment.

GE Performance Television, 1978

Once upon a time, having a gigantic ugly faux-wood-covered box in your living room was considered a sign of prestige. The GE Performance Television is about as ridiculous as it gets, especially since the picture was terrible owing to the fact that it was essentially just a regular TV tube flipped and back-projected onto that giant screen. GE marketed it as “a super-size TV with a picture three times as big as a 25-inch diagonal console and the ‘chairside convenience’ of random access remote control.”

Zenith CBS Mechanical Color Wheel, 1948

Before ‘real’ color TVs were available, CBS labs came up with this contraption – essentially a black-and-white television equipped with a spinning mechanical wheel of red, blue and green filters that added color to the picture seen on the screen. CBS was all ready to start selling these things when RCA protested that an all-electronic color system (which they were researching, but had not yet developed) would make more sense. Ultimately, the Zenith design was briefly used as a teaching tool for surgery, but never sold to the public.

Phillips Discoverer Space Helmet TV, 1991

This novelty television didn’t really do anything special – it just looks cool, modeled after a space helmet with a closing lid.

Depression-Era TV Concept with Home Shopping and a ‘Like’ Button, 1935

This concept was just a pipe dream from the beginning, but it’s a fascinating look at what innovators thought was possible for the future back when America was in the depths of the Great Depression. Sci-fi publisher Hugo Gernsback envisioned a system that’s a combination TV, radio, newspaper and home shopping device. The idea is that communication would go both ways, enabling people at home to give broadcasters instant feedback on what was playing via applause, pressing a certain button to indicate approval or instantly ordering what was shown on the screen.

Semivisor by Rene Barthelemy, 1928

An early design from France by early television pioneer Remy Barthelemy doesn’t look much like a TV; it functioned more like a projector.

Marconiphone Television 702, 1937

This British television set, the Marconiphone, has a 12-inch screen mountaineer vertically inside a wooden cabinet, with the image reflected onto a mirror. There’s no way to change the channel, because it only had one channel when it was made: the BBC. A working model sold at auction in London in 2011 for $27,500.

Sonora Sphinx, France, 1949

Leave it to the French to design a television set that looks like a piece of Art Noveau decor. The Sonora Sphinx features a case made of painted aluminum; it’s virtually impossible to find one today.

Phonola Marziano TV, Italy, 1957

Named the ‘Marziano’ (Italian for Martian), this stylish and futuristic TV set features a screen rising up from a minimalist wooden cabinet in which all of the controls were hidden. They were manufactured for five years, but only a few are known to still exist.

Teleavia Panoramic III, 1957

That same year saw a similar design, this one in sleek black and gold. The Teleavia Panoramic III wouldn’t look entirely out of place in a modern living room. A surviving set sold for thousands at auction recently, with a starting bid of over $6,439.

2-Piece Portable TV, 1958

This ‘portable’ TV featured in Popular Science in 1958 had a long cable connecting the screen to the cabinet, so it could be moved around the room.

The Flying Saucer/Eyeball TV, 1960s

This micro-TV was known as ‘The Eyeball’ or ‘The Flying Saucer’ back when it was available in the late ’60s and early ’70s. The screen measures just five inches.


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