Before ‘political correctness’ was ever invented, the motorcycle industry loved to target males (sorry ladies) using some good old fashioned ‘sex sells’ tactics. They’d usually do it with headlines filled with sexual innuendo and many, many beautifully seductive women. Women that stared you in the eye and said “Purchase this fine motorbike and you will find yourself swimming in a ocean of pre-feminist, lose-moraled women in see-through clothing without any buttons.”
Here’s a collection of magazine ads from the 1960s and a few from the early ’70s that pay homage to those golden days of advertising. Enjoy…
Yesterday Today 