As the 1940s went through times of hardship during and after WWII, the solution was significant rationing and fashion items and fabrics were no exception. Fashion became more utilitarian or function and comfortability over style. Besides this rationing, as a tribute, women’s fashion also changed to reflect that and it was seen in the new silhouette that is featured suits. In order to feminize this, certain elements were added such as the straight knee-length skirts and accessories to complete the look. Even with the challenges imposed by shortages in rayon, nylon, wool, leather, rubber, metal (for snaps, buckles, and embellishments), and even the amount of fabric that could be used in any one garment, the fashion industry’s wheels kept chugging slowly along, producing what it could. After the fall of France in 1940, Hollywood drove fashion in the United States almost entirely, with the exception of a few trends coming from war torn London in 1944 and 1945, as America’s own rationing hit full force, and the idea of function seemed to overtake fashion, if only for a few short months until the end of the war. Fabrics shifted dramatically as rationing and wartime shortages controlled import items such as silk and furs. Floral prints seem to dominate the early 1940s, with the mid-to-late 1940s also seeing what is sometimes referred to as “atomic prints” or geometric patterns and shapes. The color of fashion seemed to even go to war, with patriotic nautical themes and dark greens and khakis dominating the color palettes, as trousers and wedges slowly replaced the dresses and more traditional heels due to shortages in stockings and gasoline. The most common characteristics of this fashion were the straight skirt, pleats, front fullness, squared shoulders with v-necks or high necks, slim sleeves and the most favorited necklines were sailor, mandarin and scalloped.
Here, some of the best of the 1940s fashion and style trends highlight in 40 stunning pictures.