The seventies was a decade of cool motorcycles, but wacky, corny and overtly sexist advertisements, as they were, like in the sixties, made to target the male consumers. On the cover there was usually a pair of a typical 70’s style macho dude, dressed in an open leather jacket, a collared blue shirt, bell-bottom trousers and heeled boots and a groovy chick in sexy clothes. The selling feature here was, undoubtedly, getting a motorcycle equaled to a man’s sure ticket to getting the ladies.
Take a look back through these 26 vintage ads below:
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