The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.
The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.
Though launched almost at the same time in 1979, the Buick Skylark, Chevrolet Citation, Oldsmobile Omega, and Pontiac Phoenix were all 1980 models, and the media blitz lasted throughout that calendar year. Here, a collection of 10 classic automotive print ads from 1980:
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