28 Interesting Photos of Lambretta Ads From the 1950s and 1960s

Lambretta (Italian pronunciation: [lam’bretta]) is the brand name of mainly motor scooters, initially manufactured in Milan, Italy, by Innocenti.

The name is derived from the word Lambrate, the suburb of Milan named after the river Lambro which flows through the area, and where the factory was located. Lambretta was the name of a mythical water-sprite associated with the river which runs adjacent to the former production site.

In 1972, the Indian government bought the machinery of the Milanese factory, creating Scooters India Limited (SIL) in order to produce the Lambro three-wheeler under the name Vikram for the domestic market. Lambretta scooters were also manufactured under licence by Fenwick in France, NSU in Germany, Serveta in Spain, API in India, Yulon in Taiwan, Pasco in Brazil, Auteco in Colombia and Siambretta in Argentina.

Innocenti S.A. (also known as Lambretta Consortium) based in Lugano, Switzerland is the owner of the international trademark Lambretta and has licensed the brand throughout the world. (Wikipedia)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: